• fender guitars fender next
  • Fender Next Play Book release strategy print editorial
  • Fender Next editorial blog landing page design on a mobile device
  • Fender Next live steaming print editorial
  • Fender Next Artist Play Book 2021 editorial cover in red
  • Glyph set for the Fender Next typeface used across the campaign
  • Fender Next campaign logo spinning animation
  • Fender Next editorial blog landing page design on a desktop device
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Fender Next

Fender, the world’s foremost guitar brand, partnered with Mortis to refresh the creative direction, brand identity, and website of their Fender Next Artists program. Through our creative, we were able to connect Fender’s iconic logo to a diverse collection of emerging artists, firmly establishing Fender as the global guitar choice for music’s most exciting new artists.

Via Fender: Fender Next is Fender’s artist development program, designed to support emerging artists that are expanding the world of guitar in music and culture. In 2020, we've partnered with 25 artists of diverse genres, nationalities and identities for the program from a pool of thousands of submissions. Over the course of the year, we’ll provide these artists with gear and support to showcase their work, amplify their voice and introduce their music to new fans.


Animation & Motion Graphics, Brand Identity, Campaign Development, Graphic Design, Web & Digital Design, Strategy


Web Development: Keith Thompson Studio LLC

Fender Creative Director: Jeremy Taylor

Fender Design Director: Steve Zeitzoff